Vibe Lifestyle Network is the parent company of Vibe Magazine and VIBE.com and is the premier destination of the hip hop generation. Vibe Lifestyle Network represents over 25 sites and reaches over 19 million unique users per month. The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.Editor - Jermaine Hall
Frequency - Quarterly
Publisher - Intermedia Partners
Circulation - 800, 000
First Issue (Launched) - 1993
Brand Extentions - Online, Awards, Books, Talk Show, Vibe on demand, Vibefilm and MVibe
Quick Analysis
Colours and Font size:
The colours range from grey, white, black, red, orange and yellow. The reason for this magazine being so colourful is so that when in shops, people will notice the magazine a lot easier when browsing through magazines.
The Main image:
The main image is of Janet Jackson, it's a strong image because of the way she's standing, wat she's wearing and how she is smiling to show her expressions for the photo. The colours aren't very appealing but it shows an old sophisticated look of an old style of what artists used to look like.
The Content:
The front cover includes a lot of writing, mostly about stories that you can read if you buy the magazine. These stories are in yellow writing which makes them more noticable to the audience, also this could engage the audience so that it's the first thing they see on the cover.
The Layout:
The layour of the front cover has been done well because it is styled so that it seems as if the central dominant image is popping out of the cover, this is done by the way part of the masthead is hidden behind Janet Jacksons head.
The Tone:
The magazine feels different to other issues that Vibe have done before but this is because this issue is more fun than normal. Most of the issues produced by Vibe look professional and mature, whereas this cover looks much more revealing, this is partly done by the way Janet Jackson looks.
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